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Currently, Indonesia's largest telecommunications company is applying the cluster system, which is within a region or area should only be on hold just one dealer, so it is not like before anymore. If the first before the system is running, in one region or area there are about 6-9 branch dealers operate.
In the new system now that applied by Telkomsel is more regular and not fight each other customers, because all the dealers already have their respective local areas, no more war fare from each dealer, the price is more uniform and easier to control how much stock should available in one local area. And those things will certainly be very beneficial Telkomsel, because it does not need to know information about the increase in sales of many dealers in one particular area.
Then if the system above is also advantageous for the retailer? not necessarily the answer, why the saying is not necessarily? because according to my observations, that such a system would result in a less profitable for many quarters.
We call it the first party is a dealer, why the dealer? This way, the division of territory that is applied to its dealers Telkomsel will not necessarily benefit all dealers Telkomsel, why? because not all dealers have a good sales territory level, because each region is also different levels of economic and market share. fortunately for the dealer who occupies the economic level and the need for a growing telecommunications equipment, but how dealers who occupy the territory that its market share is less promising? then whether there are policies toward the region or regions Telkomsel that occupied by the dealer? fingers crossed there.
Then the second party is the retailer or the counter, before the cluster policy in place, can be more easily counter stock message pulses to several dealers, for example if the pulse at one dealer stock runs out, then it can be a message to the other dealers, so that there is no pulse stock until exhausted. in terms of price per dealer were very diverse, because there is little competition in attracting retailers. But I think it is normal, because each dealer is required to increase their creativity in product sales Telkomsel, and also do not sell products or stock pulses with a price too high, in this case as the spearhead of counter sales of products more freely choose the price, service, product availability. Now that is felt after the cluster system runs less satisfying for retailers, why? one, now the message only to one dealer products, which we inevitably have to take goods from a dealer who holds the territory. Second, in terms of price retailers can no longer choose a cheaper price, because the price was at peg by a dealer who holds the territory. Third, retailers can no longer be a message to other dealers apart from its territory.
Of all the above items, as retailers as the spearhead of the sales chain, there are also positive and negative terms,
When viewed from The positive aspect, it is not vulgar chaos system as before, because it applied only to one dealer in a region, which would facilitate the telkomsel in assessing and retrieve information in a region, from terms of price, of course there will be uniformity of prices in each region, both for retailers who take very large products, the price will be equal to the retailers who take the product a bit. So there is no price discrepancy for large retailers and small retailers.
And the negative side, retailers are now not free to choose the price and cheaper products to other dealers, such situations can be used by other operators to increase their product sales. For dealers who occupy the territory that low market share would be very difficult to develop interest in the sale of the area.
Hopefully from the above opinions are seriously considered by Telkomsel, and make operator Telkomsel remained number one in Indonesia this beloved.
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Kalo provider yang satu ini cukup memuaskan, meskipun cluster sudah ada dan berjalan, tetapi rasanya tidak seperti cluster, kenapa? karena pihak reseller sebagai ujung tombak terakhir tidak pernah kesulitan mendapatkan produknya. to be continu...
